We know how hard it is to keep people connected and meaningfully engaged. During the pandemic we watched dynamic, three-dimensional people be reduced to two-dimensional tiles on a video call. We saw that, without the casual small talk that used to happen in the hallways, the cultures of our organizations were severely impacted.
At the same time, we had grown frustrated and disappointed with social networks and social media platforms. We wanted to read updates from people we actually knew and cared about, not scroll through endless feeds or collect more friends, likes, comments, etc.
So, we built BrightCrowd to provide a better way to share what is happening in our lives with the specific groups of people that we care about in the real world. And we built it without the trappings of traditional social networks - no liking, friending, commenting, etc. and total privacy.